Augeo Affinity and IMG announced a partnership to develop and launch a new fan engagement platform called Fan I Am for college athletics. The platform will enable athletic departments to reach and engage fans through social media. It will debut in the fall with select IMG colleges and provide unique experiences and rewards to increase attendance, ticket sales, and fan engagement across sports events. The custom branded platform will allow fans to upload photos, play games, and answer polls about their school to build a robust fan database for the athletic departments.

1. Augeo Announces
Agreement with IMG to
Develop and Launch a
Fan Engagement
Platform for College
Athletics

2. Augeo Affinity is excited to announce the
development and launch of a new engagement
platform with IMG called Fan I Am. As athletic
departments throughout the country place an
increased emphasis on creating fan loyalty/fan
engagement programs, they are also focused on
reaching their fans in new and unique ways utilizing
social media. This new Augeo Affinity and IMG
platform enables both.

3. This new program will debut in the fall with select
IMG colleges and will provide fans across the county
with new and engaging experiences through their
favorite sports team. Augeo Affinity designed the
program to increase attendance and ticket sales
across all sporting events, while offering fans value-
add benefits and access to unique experiential
rewards.

4. The platform will be a unique, custom branded and
highly social experience for fans that will provide
them with a tool to upload and share fan photos, as
well as play games and answer polls specific to their
school. The program will build a robust database for
the athletic departments and serve as a host to
communicate and drive initiatives across the entire
fan base.

5. About Augeo Affinity
Augeo Affinity is a nationally recognized leader in
loyalty, incentive and engagement solutions, with a
history of originating new ideas and functionality.
The company designs and manages enterprise level
solutions, supporting engagement initiatives
including incentives, loyalty and activation. Augeo
focuses on platforms, products and services that
activate, energize, motivate, build affinity and create
sustainable organizational performance.

6. The company offers innovative solutions, proven
platforms and an experienced team of engagement
experts to help clients accomplish their goals. Augeo
provides services on a global scale and offers
solutions operating on an enterprise data platform
with architectural capabilities to maximize
customization and embrace contemporary trends in
mobile and social solutions.

7. Augeo Affinity supports over 400 clients domestically
and internationally, across many industries including
telecommunications, financial services, sports and
entertainment, foodservices, and home
improvement.For more information about Augeo, visit
www.augeomarketing.com.

8. Thanks